SEO Services

What is SEO?

SEO stands for Search Engine Optimization. It refers to the practice of optimizing web pages and websites to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase organic (non-paid) traffic to a website by improving its visibility and relevance to search engine algorithms.


How Does SEO Work?

It all starts with the search engines (like Google). Every search engine sends out crawlers to gather all the content and information they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings.

And that’s where SEO comes in. Optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. It’s the foundation that drives organic traffic to your website and strengthens every aspect of your digital marketing strategy.

But major search engines are constantly evolving their algorithms and strategies to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.

Growing Your Business with SEO

Growing your business with SEO content involves creating and optimizing content that attracts organic traffic, engages your target audience, and drives conversions.

consistently creating and optimizing SEO content, you can effectively grow your business, increase brand visibility, attract qualified leads, and drive conversions.

Which SEO Solution is right for you?

By carefully considering these factors and evaluating your options, you can choose the right SEO solution that aligns with your business objectives and helps you achieve long-term success in the ever-changing landscape of search engine optimization.

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Local seo

It focuses on promoting products or services to local customers when they search for businesses nearby. Local SEO is particularly important for brick-and-mortar businesses or service-based businesses that operate in specific geographic areas.


Technical SEO

Technical SEO refers to the optimization of a website’s technical aspects to improve its search engine visibility and owners can ensure that their sites are optimized for search engines, provide a positive user experience, and achieve better visibility and rankings in search results.


On Page SEO

On-page SEO refers to the optimization of individual web pages to improve their search engine rankings and attract more organic traffic. Unlike technical SEO, which focuses on the technical aspects of a website, on-page SEO primarily involves optimizing content and HTML source code elements within a specific webpage.


Off page SEO

Off-page SEO refers to the optimization efforts made outside of a website to improve its search engine rankings and increase its online authority. While on-page SEO focuses on optimizing content and HTML elements within a website, off-page SEO involves activities that take place off the website itself but still impact its search engine visibility.


E-commerce SEO refers to the process of optimizing an online store’s website and product pages to improve its visibility in search engine results pages (SERPs), attract more organic traffic, and ultimately increase sales and revenue. E-commerce SEO involves optimizing various aspects of the website, content, and off-site factors to improve its relevance, authority, and user experience.


SEO analytics

SEO analytics involves the measurement, analysis, and interpretation of data related to search engine optimization efforts. By tracking various metrics and key performance indicators (KPIs), SEO analytics provides insights into the effectiveness of SEO strategies and helps identify opportunities for improvement.

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Janice Murphy

Founder & CEO, CPA, CIA, CFE, MBA

Patrick Foster

Higher Education Practice
Leader, CPA, MBA

Richard Murphy

Principal, CFA, CLP

Aaron Elliot

Managing Partner, Financial Services, CPA

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